MotorCity Casino Hotel

 

Social Media Design & Strategy

MotorCity Casino Hotel Social Media

At MotorCity Casino Hotel (MCCH) in Detroit, Michigan, I created visuals and strategies for multiple social media channels. During my time at MCCH:

  • Increased engagement across all social media channels by 12% 

  • Started a Facebook Live program with a video that had over 48,000 views 

  • Managed quarterly influencer marketing events 

  • Grew the number of followers on multiple social media channels to over 305,000 

  • Ads developed for social media platforms resulted in a 3% growth in revenue

  • I strategically scheduled, created and wrote the copy for 2-3 posts daily for Facebook and Twitter 

Social Media Skills:

  • Ad Creation and Management 

  • Social Media Strategy and Planning 

  • Monthly Analytics and Reporting 

  • Influencer Program Management 

  • Content Creation 

  • Community Management 

  • Customer Service and Engagement 

  • Agency and Vendor Partnership Management 

Visual Creation

I create customer focused content that highlights the product or services of a business. I can develop social media ads and posts to drive engagement, increase awareness or sell products/services.