Through my leadership roles, I've successfully executed high-performing campaigns from concept to completion, demonstrating my ability to drive results in the dynamic world of omnichannel marketing.
I take my 10 years of design experience and create meaningful communications through art, design, and technology. I’m passionate about utilizing all of my skills to develop work that can be applied across multiple platforms. The process of creating a multi-channel campaign or promotion and reshaping my designs to fit within that platform is a challenge that I look forward to.
Contact Me —
carissa.wesson@gmail.com
(586) 275-7472
I have a strong foundation in developing data-driven lifecycle marketing programs that nurture leads, drive conversions, and contribute to overall business growth. My experience in areas such as:
Email marketing strategy and execution: Defining and implementing comprehensive email marketing strategies, including campaign planning, content creation, A/B testing, and performance analysis.
SMS campaign management: Leveraging SMS messaging to engage customers and drive conversions through targeted and personalized campaigns.
Data-driven optimization: Utilizing data analytics to continuously improve campaign performance, identify new opportunities, and optimize towards higher success metrics.
Cross-functional collaboration: Working closely with creative, content, web, and other teams to ensure alignment and maximize campaign effectiveness.