Fall For All Campaign
Fall For All
Project & Graphic Lead
Concept Development
Developing the look for the Fall 30 campaign involved developing two moodboards that showcased fall outdoor activities throughout the United States and Canada.
After presenting these two concepts it was decided to go in the “Fall For All” direction. The development of the color platte, typography, saying layout and image direction was my next steps in this process. I provided a guide to the team that included the colors, typography and logo elements to keep everything uniform across the many channels this campaign involved. Working with team members we developed all the items for this campaigns.
Social Media
For the Fall For All Campaign I created images for the Facebook Ad Carousel featuring people enjoying fall camping and fall camping activities. Keeping in line with creating region based content, one ad was created for warmer climates and one ad for colder climates.
Display Ads
The Fall For All campaign included 2 different display ads that were region focused and we did 6 size sets for each region. For these ads we continued to show off activities that were available to guests during the fall months in each region. You can see the North focused ads on the left and the South focused ads below.
For the email it was very important to show off the activities that were available at resorts during the fall season. This email on the right went to pasts guests who had stayed at resorts located in more southern states. It featured biking, wine tasting and going to the beach as the main activities.
2 emails went out to each region with the guests being segmented into 2 different groups based on their past stay history.
I executed the gifs for the emails utilizing best practices when creating gifs that look good as well as fit with the look and feel of the campaign.
Business Setup
Problem: How do we get more weekend warriors and people without children to book at Sun RV Resorts properties during the Fall shoulder season?
Barriers: Weather in north/midwest in fall can be challenging, California, Florida and Texas have totally different weather from Midwest, so this can not be Midwest fall themed.
Tactics: The tactics I helped guide for all the channels can be seen below. View the Fall Themed Blog Post that was a new tactic introduced to campaigns .